
Brat Summer and the Hope of a Femininomenon
The phenomenon of ‘Brat’ was unavoidable in summer 2024, whether in global music charts, on American television (‘Saturday Night Live’), online on various social media platforms, in fashion choices and trends, and culturally in interpersonal relationships and patterns of behaviour. ‘Brat’, – the way Charli XCX introduced us to it – soon became a word that created its own meaning, defined by so much more than a spoiled, badly behaved child. Everything impactful became ‘brat’, everyone wanted to c...